The WWE is the biggest professional wrestling company in the world and have dominated the business for the last twenty years.
Vince McMahon built a juggernaut of a company that’s made him a billionaire and they keep getting new deals to continue bringing in the big money.
In 2021, the WWE reportedly earned $1 billion and that’s probably largely due to their deal to put WWE Network on Peacock.
Because the WWE is such a large entity, they share the WWE name for various licensing deals that help bring in more money.
🎥 @WWE superstars @BeckyLynchWWE and @BiancaBelairWWE hit the stage #TaylorSerrano pic.twitter.com/RfZ70FUe8n
— DAZN Boxing (@DAZNBoxing) April 29, 2022
Branching out
The WWE has dabbled in everything from making their own movies to promoting other forms of entertainment and sports.
They’ve used what’s been built over the last 40 years into making more money than they probably would’ve otherwise.
A perfect example of this is a recent promotional deal for $500k.
They promoted the boxing match between Katie Taylor and Amanda Serrano on their social media, and had Becky Lynch and Bianca Belair appear to help promote the match.
Their deal with DAZN was made by Stephanie McMahon and the winner was given a custom Raw Women’s Championship.
Vince McMahon has always been about presentation and putting out the best product visibility wise.
From the beginning, he invested heavily in production values and that led to the TV contracts and the ability to sign the best talent around like Hulk Hogan, Bobby Heenan, and so on.
That vision built the WWE into what it is, and they’re using that history and name to add to their coffers.
It’s the smart thing to do and other companies and owners have done the same thing for years.
History behind it
The current trend is leasing the rights and remaking old songs for commercials, and we’re sure the WWE will get into that at some point.
Vince has shown there’s no avenue he’s not willing to explore to add to the company’s revenue, and it makes things interesting going forward.
It also explains why he’s so aggressive in limiting his talent’s dealings with third parties that bring in income as we recently saw him threaten his talent to sign over a percentage to him or face fines and firings.
Jesse Ventura wrote in his book, I Ain’t Got Time to Bleed, that the WWE took a huge portion of his pay for doing a TV show before he cut Vince out of future deals.
Vince also buried King Kong Bundy for doing an add that went international during his time with the company and it resulted in Bundy being buried.
In the end, if there’s a way for the WWE to make money they’ll find a way.
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