Kim Kardashian’s SKIMS Company Hits Staggering $3.2 Billion In Value

‘Keeping Up With The Kardashians’ Spoilers reveal that star, Kim K’s brand, SKIMS has reached $3.2 billion in value. This is coming after the brand successfully garnered partnerships with the likes of Fendi and Team USA. Making supermodel, Kate Moss a face for SKIMS also expanded the brand awareness. 

Since Kim launched SKIMS in 2018, she has worked hard to grow the brand it’s credibility in the fashion industry. The brand started with shapewear and now it includes loungewear, clothing, and intimates. Kim has a very popular social media account with a large following, and this has helped her promote the brand online.

 

Her ex-husband, Kanye West has been credited for being the one to influence her rise in the industry. SKIMS initially looked like a feminine spin off of Kanye’s Yeezy brand. Now that they are no longer together, Kim is letting the whole world know that she can run SKIMS all on her own. 

 

It was recently reported by NY that SKIMS doubled its value to $3.2 billion in just nine months. This comes after the brand reported an increase of 90% in sales to $275 million. Even though it’s still the first month of the year, SKIMS projects sales to hit the $400 million threshold in 2022.

 

Now, the ‘Keeping Up With The Kardashians’ star is running a successful fashion brand with a fresh financing round of $240 million in cash, as reported by Bloomberg.  The investors involved in the first round are Lone Pine Capital, included investors like Imaginary Ventures,  D1 Capital Partners, Alliance Consumer Growth, and Thrive Capital.

 

 

Kim Kardashian might have tapped into her celeb circle when she secured her newest investors for SKIMS. During her solo vacation to Italy last summer, she hung out with model, Kate Moss and her daughter. Shortly after that, the model was announced as the face of SKIMS.

 

Also, Thrive is run by Joshua Kushner, brother of former White House official, Jared Kushner. He is also the husband of supermodel, Karlie Kloss, one of the SKIMS founder’s good friends. 

 

This new success is coming after Kim rebranded KKW Beauty to KKW Fragrance. Her kid sister, Kylie Jenner had done the same thing with her Kylie Cosmetics empire. When the pandemic affected the beauty industry, the sisters had to find new ways to appeal to their customer base. Amid her divorce, Kim is making money moves and enjoying her relationship with Pete Davidson.