Conor McGregor hasn’t exactly nailed down a date for his return to the UFC, but he has promised a break from the booze in anticipation.
In a recent Instagram post, McGregor was proudly announcing a milestone success for his brand of beer, Forged Irish Stout, when he issued an unfamiliar ultimatum for himself.
McGregor Vows Sobriety, Hints at UFC Return
“Sitting in actual awe at present. Can’t quite describe it. Last week, Saturday, the first day Ireland became free from restriction, and also coincidentally the anniversary of the late Arthur Guinness, @forgedirishstout outsold Guinness on premise for the first time. And everyday since!
@forgedirishstout is now the clear leader in Stout sales for us! All of us in this industry know, for a Stout to do this is just unprecedented! Incredible!
The fact it happened for the first time on that day in particular, I feel it a sign that I am on the right path here with all of this! Onwards and upwards we go!
For my fighting fans, I want to say I know I am enjoying myself with my liquid, but very soon I will be immersing my self in full training again with complete abstention from my wonderful creations of Spirit and Ale. Just 5 more minutes Ma ❤️”
Conor McGregor’s first entry into the world of alcohol sales was his Proper 12 Irish whiskey. His personal brand of whiskey was first announced in 2017 in the post-fight press conference for his boxing match against Floyd Mayweather.
In April last year, McGregor sold some of his stake in the brand for $600 million. This catapulted the Irishman to hitherto unseen levels of wealth for an MMA fighter, but some say the high life has been detrimental to McGregor’s fighting career. Indeed, since the launch of Proper 12 whiskey, Conor McGregor has won only one fight, against Cowboy Cerrone.
Since then, he purchased a pub in Dublin, renaming it the Black Forge Inn, and from this vantage point launched his new stout in-house.
In July, in a trilogy fight against Dustin Poirier, McGregor sustained a vicious leg break. The injury left the former two-division champion walking on a cane for months, and he still has yet to return to competition. McGregor spent the time bulking up in the gym, but if his social media presence is anything to go by, he’s spending just as much time at his pub as in training, if not more.
Do you think Conor McGregor will put down the bottle to focus on fighting full-time again, or is he transitioning into a full-time gig as booze mogul? Let us know in the comments.
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