Organizations that consider involving Prince Harry and Meghan Markle in their activities may face a dilemma as it could be a double-edged sword.
Harry And Meghan’s Attack On The Firm Could Put Off Brands-‘The Wrong Sort Of Values’
That is according to royal expert Jonathan Sacerdoti. According to Sacerdoti, the fact that the Duke and Duchess of Sussex have achieved extensive media attention is a positive for organisations that want to bring attention to their causes.
On the other hand, the criticism and allegations leveled against the Royal Family by the Sussexes throughout the years has had a detrimental effect on their reputation among many people, and this could also be damaging for any brands associated with them.
In his comments, Sacerdoti said: “They do guarantee acres of press coverage for virtually anything they talk about or do. It’s a double-edged sword.
“They want the massive attention that will come with the Sussexes’ involvement, which would be a good thing for the brand, but the possible downside is that it could attach the wrong sort of values to a cause.”
After opting to no longer be part of the Firm in a professional capacity, Harry and Meghan kept collaborating with the entities to which they had close ties as senior members of the Royal Family.
Smart Works assists women desiring to gain employment, while WellChild helps kids with critical illnesses or permanent ailments receive care in their houses as much as possible.
Furthermore, the couple has formed associations with numerous groups through their Archewell Foundation. The response on social media was clear.
A certain subset of people were of the view that the Sussexes would only benefit once they establish a credible brand and not slam the royals.
One person wrote: “I think their toxicity outweighs any benefits they may bring.(Although I can’t think of one benefit right now.”
So there you have it folks. What did you think about this? Let us know your thoughts in the comments section below.
