‘Keeping Up With The Kardashians’ Spoilers finds that stars are on Khloe Kardashian’s neck over her latest brand endorsement. The KUWTK star shared a picture to announce herself as a judge in a challenge by fashion brand, SHEIN. Khloe and two A-list celebrity fashion professionals are promoting the new contest. However, because the brand has an “unethical” reputation, Khloe is under fire for promoting it.
Khloe Announces New Endorsement Deal
The KUWTK ladies are know for having multiple sources of income. They have their own brands and also endorse existing companies. Khloe has a brand, Good American brand, and she endorses brands for migraine medicine, beauty, and skincare. As long as money is involved, Khloe can promote a competitor.
Khloe Kardashian Is Under Fire For Promoting A Fashion Brand With “Unethical” Reputation
Khloe took to Instagram to announce SHEIN’s new 100k challenge. She wrote, “I am so excited to have teamed up with [SHEIN] to judge the [100k challenge].The SHEIN X Designer Incubator Program gives talented fashion designers the ability to design a collection for SHEIN that will be seen by fashionistas all around the world!” In the picture she shared, she modeled a SHEIN top with a low v-cut. However, most of her fans blasted the new endorsement.
Fans React To Khloe’s New Endorsement Deal
Khloe’s comments section was flooded with criticisms against SHEIN, with a lot of them noted SHEIN’s controversial reputation. “Shein is one of the most unethical fast fashion brands,” someone commented. “Is this a joke? After shein knocks off small designers,” another person wrote. Another fan found it funny that the brand would be promoting other designers despite its history of allegedly copying other companies’ designs.
Another fan wrote, “Lmao Shein supporting designers?! All they do is rip off small independent designers to make fast fashion.” Other followers continued to call out the fast fashion issue that’s practiced in the industry. However, Khloe is busy making her money. Khloe, celebrity fashion designer Christian Siriano, and celebrity stylist Law Roach will be judges for the challenge.
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