WWE is looked at as the gold standard of what a wrestling company should be. This is because it is the most successful wrestling company ever. While AEW marketed as an alternative to WWE, there are some things that WWE does that AEW should try to do too. Here are three of them.
Make Use of Your Social Media Presence
This is something that WWE does so well. In the time that we are in, everyone is always on their phone and looking for some type of content.
While AEW doesn’t have as big of a social media presence as WWE, it is still pretty large. AEW should use this to promote their wrestlers and storylines throughout the week.
People might debate whether this is actually useful, but I think that anything to keep your fanbase in tune with your product while your product isn’t on is a big plus.
You can even look at non wrestling organizations and see how they utilize their social media. The closer that you can make fans to your product, the more they want to see it play out and tell others about it.
Recently, WWE has been using their social media on off days to progress storylines and to add more to them. It has really helped wrestler like Dominik Mysterio and the NXT Championship feud.
With AEW having such a young roster, you would think that AEW would have more synergy between the company and its social media.
Create a Separation Between the Fans and the Company
This is something that has been a big topic of debate since AEW has come out. They are known for being a company by a wrestling fan, for the wrestling fans.
While this sounds good on paper, one of these has to give. Since you cannot change the owner of the company being a die-hard wrestling fan, you have to change how much they listen to their fans and just trust the wrestling fan that owns the company to make decisions that wrestling fans would like, if that makes sense.
I think that the amount of fan service that AEW does is out of control. It is how their roster got in the spot that it is in right now. It is also the reason that there are so many people in the company that fans think should be on top and they aren’t anywhere close.
If you look at wrestlers that they have like Miro, PAC, Malikai Black, Andrade, and Cesaro, they were not top tier draws in WWE, but fans thought that they should be.
When AEW signed them, they gave the illusion that they will be used how they should have been used in WWE, but they haven’t. Across five wrestlers, there has been less than 5 world title attempts among them.
I don’t think that they should have listened to the fans and basically promise fans that they would get used to their max potential and pushed while in AEW because there was a good reason that they didn’t get pushed where they were at.
Make it Clearer Where Wrestlers Are on the Card
This is a big issue for me. If you jump in to AEW at random, you would think that almost every wrestler that you see has the potential to be world champion. Not for any reason, but just how they are presented.
I have been watching AEW for almost as long as it has been out and most of their divisions are fluid where there is no particular set main event or undercard, week to week.
It is not an issue with injuries though. Even if a company has mass injuries, you still know who supposed to be in the main event next. It is usually people who are in the title picture for your next highest title which would be the TNT Championship.
In AEW’s case, they will skip the TNT title division and go to someone who don’t have any set goals at the moment to elevate to main event status.
The one thing that supposed to fix this and make it clearer was AEW’s ranking system and their win/loss system but that has never really mattered or played into reasons why people are getting certain chances.
We all see what happens long term when companies push wrestlers to the main event when they don’t have the resume to be there. Look at Roman Reigns about three years ago or Hangman Page’s title run.
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