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While NJPW isn’t expecting to generate approximately $462 million from television rights deals in the United States, they could very well generate a sizeable amount of revenue if they were able to secure even a decent deal within the territory.

With now the champion and with an elevated position in NJPW, Evil is still not among the traditional top draws in the country — creating a fascinating time for the promotion.

It’s easy to imagine his as IWGP Intercontinental Champion and especially IWGP United States Heavyweight Champion. Due to his flexibility in the ring, the IWGP Heavyweight Championship wouldn’t be out of reach for Bad News Allen.