A marketing expert has cautioned that Prince Harry and Meghan Markle’s brand is suffering due to the sensational accusations made against the Royal Family, which has caused their Archewell brand to be forgotten.
Harry And Meghan’s Archwell Brand Has Suffered By Trashing Royals-‘Archewell Is Getting Completely Lost,’ Says Professor Pauline Maclaran
Harry and Meghan departed from the firm in 2020 by settling in the United States, and after that, they announced the formation of Archewell, which includes their non-profit organisation, The Archewell Foundation.
The recent claims that have been made against the royals, both in the couple’s recent Netflix documentary series and Harry’s new book Spare, have left people confused as to what has happened to the Archewell brand.
Pauline Maclaran, a professor of marketing from the Royal Holloway University of London, has expressed her concern that the brand has been “completely lost” due to the controversy surrounding the Netflix series and Harry’s book.
In her comments, she said: “You don’t hear a thing about Archewell and it seems that Archewell is getting completely lost in all of this other stuff.
“The Netflix documentary series and Harry’s book, it is very hard to see how they tie in with the aims of the Archewell Foundation, which are to inspire, unite communities and generally focus on compassion.”
Professor Maclaran also suggested that Harry and Meghan should now cease their criticism as it is obvious that they have a disagreement with certain aspects of the Royal Family. The response on social media was much the same.
A significant proportion of people were of the view that the damage to the Sussexes had already been done, with Archwell failing to have made any significant changes.
One person wrote: “It never was intended for charity (that was make believe) it was more a means to fund Harry and Meghan’s life style dresses private jets etc etc. Less than 5% of money donated has been given to charity.”
So there you have it folks. What did you think about this? Let us know your thoughts in the comments section below.
